NexTech AR's InfernoAR video conferencing platform chosen for virtual TED event in Sweden

NexTech AR Solutions Corp (OTCQB:NEXCF) (CSE:NTAR) (FRA:N29) announced Wednesday that its InfernoAR platform has been selected by TEDxMalmö for its first-ever virtual event to be held December 12 in Malmö, Sweden. TEDxMalmö will replicate the traditional in-person events that the TED brand is known for, including TEDTalks, performances, entertainment, interactive content, Q&As and more, the company said. The event will be hosted entirely through NexTech’s InfernoAR platform to ensure the safety of participants, while also expanding its offering to the global community. NexTech is working with TEDxMalmö to build a digital venue for the event that will keep attendees engaged while streamlining navigation between the various video presentations, breakout sessions, structured networking events, live entertainment, workshops and master classes. READ: NexTech AR adds Ryerson University professor Dr David Cramb to its board, bringing total number of seats to five “To deliver an exemplary digital event, we need the best of the best, which is why I reached out to NexTech,” TEDxMalmö founder Saga Gardevärn said in a statement. “We need cutting-edge technology, a fully customisable platform and a team filled with top talents to make the TEDxMalmö digital event happen. I am certain that NexTech fulfills all those requirements.” The traditional TED experience involves inspirational and informative speeches from leaders and experts in a variety of fields. Now, amid the coronavirus pandemic, the challenge is replicating being in the room. “While it felt impossible at first to adjust, with NexTech, we have managed to entirely change direction and shift focus from producing a physical event to one that is entirely digital,” Gardevärn said. “Together, TEDxMalmö and NexTech are working very hard on developing a platform that will be able to match a physical event and give our guests the chance to partake in the digital experience we’re offering while keeping them engaged, a unique challenge specific to events held through digital venues.” The deal is another win for InfernoAR, which is uniquely poised to succeed in the new work from home paradigm. “We are thrilled to be working on this event with Saga and the TEDxMalmö team,” CEO Evan Gappelberg said. "We are experiencing tremendous momentum across all of our businesses and rapidly signing international deals with market leaders like TEDx who are choosing our InfernoAR over our competition because our platform simply is a better solution. TEDx puts on over 3,000 annual events and we see this as the start of a long-term relationship with one of the biggest conference brands in the world.” Augmented reality can significantly enhance the TED experience, Gappelberg said, including by projecting speakers like human holograms.  “We see significant business opportunities to use AR at TEDx events with our newly acquired AirShow app,” he added. “Turning keynote speakers into human holograms could become the new normal sooner than people think as COVID hastens the digital transformation of all businesses.” Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com Follow him on Twitter @andrew_kessel