Early or late game? NFL uses analytics to guide network decisions
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The undefeated Tennessee Titans were scheduled to play the undefeated Pittsburgh Steelers this past Sunday on CBS, a game that in Week 7 normally would be a good anchor for the network’s late Sunday afternoon window. But when the NFL talked to CBS early last week, they suggested that the network keep the Steelers-Titans game in the early 1 p.m. window and leave the Chiefs-Broncos game in the late window. CBS has the final say in which games it will carry in specific markets. But the NFL makes…
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