Early or late game? NFL uses analytics to guide network decisions

Early or late game? NFL uses analytics to guide network decisions

bizjournals

Published

The undefeated Tennessee Titans were scheduled to play the undefeated Pittsburgh Steelers this past Sunday on CBS, a game that in Week 7 normally would be a good anchor for the network’s late Sunday afternoon window. But when the NFL talked to CBS early last week, they suggested that the network keep the Steelers-Titans game in the early 1 p.m. window and leave the Chiefs-Broncos game in the late window. CBS has the final say in which games it will carry in specific markets. But the NFL makes…

Full Article