Loop to provide fan engagement technology to Black Friday NCAA Basketball Duke, Gonzaga match at T-Mobile Arena in Las Vegas

Loop Insights Inc (CVE:MTRX) (OTCQB:RACMF) revealed that it has been picked by bdG Sports to provide its complete venue management and fan engagement platform to the Black Friday NCAA Basketball Duke, Gonzaga match on November 26, 2021 at the T-Mobile Arena, in Las Vegas. The Vancouver-based company which provides real-time data analytics through artificial intelligence to drive customer engagement, said the event is expected to attract “a record crowd” both on television and in the arena. According to T-Mobile Arena, “no game in all of college basketball will rival the heavyweight battle between Duke and Gonzaga.” READ: Loop Insights says UK’s largest fuel distributor Certas Energy to deploy its retail insights and loyalty platform In a statement, bdG Sports CEO Brooks Downing said: “We fully expect this game to serve as a return to standing-room-only. We’re certain this matchup will put this pandemic in the rear-view mirror with a record crowd.” Loop Insights CEO Rob Anson said Loop is “proud” to once again be selected as the venue management provider for bdG Sports and the two events in Vegas. “Duke vs. Gonzaga will put Loop’s fan engagement technology in front of record crowds, both in stadium and at home across the country, providing us an opportunity to demonstrate the strength and scalability of our platform to the global sports industry,” added Anson. “The multiple successful deployments of our venue management platform at major sporting events over the last three months has demonstrated our incomparable ability to protect participants and audiences. Now, we will be able to demonstrate the power of our fan engagement solutions to provide a new, massive real-time communication and revenue channel for teams, sponsors and venues.” Loop's Wallet pass acts as “the access key” to the event and enables location-based targeted promotions in real-time. With both tournaments expected to see over 18,000 fans, bdG Sports will capitalize on Loop's fan engagement services as previously demonstrated at the MGM Resorts International Korn Ferry Tour PGA event. The technology company said marketing activations will include “pre-event ticket specials, automated in-venue promotions for discounts with event sponsors, and flash sales on high-inventory items.” Loop's ability to segment fan data allows the venue, sponsors, and teams to send targeted promotions and messages to the right fan based on such things as age and team following. “Moreover, activations will extend to viewers watching the national telecast at home, providing the most effective, one-to-one digital marketing tool in all of sports,” added the company. Wallet pass due to its higher retention rates than apps, according to Loop, will also be “used for post-event promotions, discounts to VIP fans for booking tickets to future events and enrolling them into loyalty programs.” Loop will earn revenue from an event license fee, as well, per-user fees for all persons involved in the event, including event staff, officials, players, fans, and media who will receive an all-access pass. The company said Wallet pass creates “a direct communication channel” with attendees, allowing Loop to send personalized promotions directly to their mobile phones in partnership with sponsors, brands, merchants, and retailers. Contact the author Uttara Choudhury at uttara@proactiveinvestors.com Follow her on Twitter: @UttaraProactive