How O.J. Simpson burned the Ford Bronco into America's collective memory

O.J. Simpson's time in a white Ford Bronco during a slow-moving police pursuit 30 years ago still burns bright in the nation’s cultural memory. The Bronco — or at least that Bronco — has become one of America’s most iconic automobiles. It now sits in a crime museum in Tennessee. White Ford Bronco is also the name of a band that plays 1990s cover songs. Marcus Collins is a University of Michigan marketing professor who says footage of the 1994 police pursuit is just as salient to his students as photos of the twin towers on 9/11.