Apple Maintains Supremacy in Wearables Market With 21.2 Million Units Shipped in Q1 2020

Apple maintained its consummate lead in the global wearable products market in the first quarter of this year, based on research conducted by IDC.
According to the report, Apple's lot grew by 13.3 million units, or 59.9 percent year on year, handing it a 23.7 percent share of the market.

Despite difficulties in the supply chain for Apple Watch, the company saw strong results thanks to its Beats and AirPods range (the report treats "hearables" as a subset of wearables).

IDC put the strong demand for ‌AirPods‌ and Beats down to the ongoing health crisis and the increasing number of people working from home who are in need of headphones."Consumers were clamouring for these sophisticated earpieces not only for the abilty to playback audio but also to help them increase productivity, as many of them were forced to work from home and sought ways to reduce surrounding noise while staying connected to their smartphones and smart assistants."

Xaiomi came second in place after Apple, with 10.1 million units shipped in the first quater of this year, amounting to 14 percent market share.
Samsung, Huawei, and Fitbit were the other major companies to make up the rest of the wearables market in the report. Global shipments of wearable devices grew 29.7 percent in Q1 2020 compared to Q1 2019, totalling 72.6 million units.

Production of Apple's rumored over-ear wireless headphones is already said to be underway, and Apple's virtual Worldwide Developers Conference in June could be a good opportunity to introduce them.

Apple is also expected to debut Powerbeats Pro in four new Colors soon, so there would appear to be plenty of reasons for Apple to be confident of maintaining its dominance in the wearables market going forward.
Tag: IDC

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