How Apple can take advantage of iPhone makeover mania

The people have spoken. Apps like Widgetsmith and Color Widgets sit at the top of the App Store charts. iOS 14 has provided users with the ability to customize the look of their devices like never before.

Apple’s not dumb. It has to be considering how it can take advantage of this trend. It’s got a bunch of options, and I have a few ideas.

*Why should Apple care?*

Now, you may be saying to yourself, why does it matter to Apple that people are using iOS 14 widgets and custom shortcuts to make over their iPhones? These are trivialities and Apple should be focused on matters of substance.

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