Chinese apps test bypass for Apple's App Tracking Transparency

TikTok and other tech giants in China may get around Apple's inbound App Tracking Transparency changes for iOS, by using a tool from a state-backed group to keep tracking users, even if users deny permission.

Expected to be introduced in the coming weeks, App Tracking Transparency will force developers to ask permission from users before they will be able to track a unique identifier for the device for marketing purposes. While the change may impact western advertisers in their ability to serve customized advertising, companies in China may have a workaround.The China Advertising Association, a government-backed group with approximately 2,000 members, has introduced CAID, a method to identify and track iPhone users in the country, reports the Financial Times. The system gives its users an alternative to using the existing IDFA (Identifier for Advertisers) used for iPhone tracking, one that isn't limited by ATT's introduction.

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