Advertisers flee to Android as majority of iOS users opt out of ad tracking

Advertisers flee to Android as majority of iOS users opt out of ad tracking

AppleInsider

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According to data from the Post-IDFA Alliance, only 36.5% of iOS 14.5 users are opting in to ad tracking, which is causing an advertiser exodus to Android.

Advertisers increase spending on Android as iOS 14.5 blocks tracking
App Tracking Transparency is a feature introduced in iOS 14.5 that allows users to stop ad tracking across apps and the web. This controversial feature disables one of the widest used tracking identifiers — IDFA.

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