BTS, SEVENTEEN, Stray Kids RULE December rankings

The Korean Business Research Institute has released the brand reputation rankings for male idol groups in December. BTS continues to dominate the rankings, followed closely by SEVENTEEN, Stray Kids, ZEROBASEONE, and SHINee. These rankings were based on consumer participation, media coverage, interaction, and community indexes. BTS secured the top spot for the 67th consecutive month with a brand reputation index of 6,947,409. SEVENTEEN maintained their second-place position, while Stray Kids climbed to third place with an impressive increase in their score. ZEROBASEONE and SHINee completed the top five.