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Why open a store? Chinese merchants go livestreaming instead

Seattle Times Thursday, 14 May 2020
HONG KONG (AP) — At the height of China’s coronavirus outbreak, the skincare-products maker Forest Cabin closed more than half of its 300 stores across the nation as shoppers stayed home. With sales plunging, founder Sun Laichun decided it was time to reach his customers more directly. “We knew it was time for us to […]
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Why open a store? Chinese merchants go livestreaming instead

HONG KONG (AP) — At the height of China’s coronavirus outbreak, the skincare-products maker Forest Cabin closed more than half of its 300 stores across the...
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