YouTube’s greedy new ad policy will hurt vulnerable creators the most

Ads have long been a way for YouTube channels to earn money for their content. Unfortunately, only creators with bigger followings can enter YouTube‘s Partner Program, which entitles them to a cut of the ad revenue. But thanks to a new change, YouTube will now roll ads on smaller channels too. The bad news? These creators won’t get a single slice of the cake. In an update to its terms of service, YouTube said that although ads will now be displayed on “a limited number” of videos from smaller creators yet to make it into the Partner Program. But since they’re…

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