'Johnny, don't leave me': How 'The Love Witch' and Pomplamoose enchanted #RevengeTok

If TikTok transitions are like social media magic, then "Johnny, Don't Leave Me" is the platform's most powerful love potion. 

The viral transformation trend rose to prominence on a wave of thirst trap formats in the spring of 2021. Audiences were especially interested in dramatic glow-up videos ahead of what was then just...