Are TikTok's de-influencing and anti-haul trends really challenging overconsumption?

"TikTok made me buy it," is the beginning of a now well-worn tale. At every turn, the social media app displays aesthetic videos that end with a suggested purchase or two. These mini-vlogs, presented by influencers, range from the ubiquitous get-ready-with-me stints, reviews of new collections, or unboxing videos of massive...