Struggling retailer Bed Bath & Beyond (NASDAQ: BBBY) detailed Wednesday morning its new strategy to “unlock growth and drive significant shareholder value.” The problem is investors swiftly rejected the presentation as the stock traded lower by more than 20%. The plan Bed Bath & Beyond’s strategy is sound and based on expectations of leveraging its 37 million customers. The company expects to launch more than 10 of its own brands in key categories over the next 18 months. The objective is to triple its penetration of owned brands over a three year period. A focus on internal brands will also
Full ArticleInvestors unimpressed with Bed Bath & Beyond’s outlook
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