AppsFlyer Raises $210 Million, Positioning Attribution at the Core of the Marketing Tech Stack

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global attribution leader, today announced a $210 million Series D funding round led by General Atlantic, a leading global growth equity firm based in New York. Alex Crisses, Managing Director at General Atlantic, and Anton Levy, Co-President and Global Head of Technology, have joined AppsFlyer’s Board of Directors. “We are excited to partner with a company that has an experienced team and a culture focused on the customer,” said Alex Crisses, Mana