Big 12 Conference Award-Winning “Champions for Life” Campaign Begins Sixth Season

IRVING, Texas--(BUSINESS WIRE)--The Big 12 Conference announces the launch of a new season of its award-winning Champions for Life campaign, highlighting the inspiring stories of its student-athletes and alumni. In its sixth year, and coinciding with the Conference’s 25th anniversary, Champions for Life will re-visit previously featured student-athletes to showcase the impact they have made since graduation. Additionally, the campaign will spotlight current student-athletes who are using their