Gillette Unveils Gillette Cup Featuring Its Latest Gillette Bed Battles, Built in Fortnite Creative

BOSTON--(BUSINESS WIRE)--Gillette (NYSE: PG), the world’s largest male grooming company, announced today its latest initiative in gaming and esports: The Gillette Cup. The two-day tournament, which kicks off on February 3, will be hosted by esports hosts and commentators including Alan “Bricey” Brice and Iain Chambers. Additionally, the Gillette Cup will feature members of the Gillette Gaming Alliance as they compete in the Gillette Bed Battles, a map built in Fortnite Creative, alongside membe