Global Esports Organization Gen.G and Game Developer Nimble Neuron Launch Landmark Partnership

*The partnership will launch with an Eternal Return World Kick-off experiential party at GDC 2022, followed by Creator and Collegiate Community Events through the end of the year, aimed at increasing user engagement and expanding the global market*

*LOS ANGELES, CA / ACCESSWIRE / March 17, 2022 /* Global esports organization Gen.G and video game developer Nimble Neuron today announced the launch of a first of its kind two-year partnership between a game developer and esports organization. This partnership is aimed at accelerating the global market expansion of Nimble Neuron's multiplayer online survival arena, Eternal Return. The developer will tap into Gen.G's Korean and North American brand power and influencer network to reach new audiences, create content, and build out a competitive esports strategy.

The partnership will officially kick off with an experiential announcement event on March 23 near this year's Game Developers Conference (GDC) in San Francisco. Influencers and event attendees will experience a projection-mapped Tree of Life, Eternal Return-themed beverages, and music spun by Bay area DJs Miles Medina and musubi. This party is the first in a series of live events through the end of the year, including activations at Dreamhack and PAX East. Nimble Neuron and Gen.G will also be working together to enrich the vibrant Eternal Return community in Korea, starting with a community play event held at Gen.G's Seoul-based PC Cafe. Event attendees will have a chance to play with their favorite Eternal Return streamers and receive exclusive gift packages and in-game coupons.

Making appearances at these live events will be members of the Eternal Return stream team. The stream team is headlined by internet personality and musician Lily "LilyPichu" Ki, G4TV host and content creator Ovilee May, former Overwatch Pro turned variety streamer Jin-Woo "9ambler" Heo, and also includes current Gen.G creators Nicki Taylor, SupCaitlin, and Yeji.

"We're taking what a partnership has traditionally meant in the esports space and flipping it on its head," said Arnold Hur, CEO of Gen.G. "Gen.G has always been about cultivating an inclusive and widespread community worldwide where fans could come together to celebrate esports and gaming as a whole. Working with Nimble Neuron to put eyes back on their exciting IP is giving us the opportunity to expand our reach beyond the silo of esports to expand their reach to the larger competitive community."

Nam Seok Kim, CEO of Nimble Neuron said, "We are very excited to open this new chapter of Eternal Return with Gen.G Esports, who have continually challenged themselves to build a worldwide audience as well as in Korea. With this global collaboration with Gen.G, Eternal Return will focus on delivering engaging experiences to game players and esports fans worldwide as we level up our innovative experiences, both within esports and beyond. We are looking forward to this next phase of Eternal Return fandom's global expansion."

The partnership will also launch the Eternal Return Collegiate Club Program, powered by Gen.G. This program will build a network of like-minded students, who will be supported by the developer and esports organization through club sponsorship, mentorship opportunities, live activation support, and merchandise. The Eternal Return esports teams formed by the colleges will play in official tournaments, culminating in the Eternal Return College Cup event. Schools included in the program are: University of Kentucky, Eastern Michigan University, University of California Berkeley, Ohio State University, Ryerson University, the University of Illinois Urbana-Champaign, the University of Hawaii and more.

Gen.G and Nimble Neuron's partnership comes on the heels of recent partnership announcements for Gen.G including Bithumb, PUMA, LG Ultragear, SIDIZ gaming chairs, and Monster Energy.

*About Gen.G*

Established in 2017, Gen.G is the leading esports organization connecting the United States and Asia. Ranked no. 6 in the inaugural Forbes list of the "World's Most Valuable Esports Companies," Gen.G is the only major organization that owns and operates top teams in the world's leading esports markets - China, South Korea and the United States. Its unique portfolio of teams, winners of seven global championships to date, includes the Seoul Dynasty franchise of the Overwatch League; 2014 and 2017 League of Legends world champion team in South Korea; the world's top all-female Fortnite team, based in Los Angeles; and the NBA 2K League's historic expansion franchise in Shanghai.

United under #TigerNation, Gen.G's core mission is to help fans and athletes use the power of gaming and esports to get ahead in and beyond the competition. The company has quickly become a commercial and thought leader, building a global, inclusive and cross-cultural future for sports entertainment. Its widely acclaimed initiatives include: #TeamBumble, the leading team platform for the empowerment of women in gaming; and Gen.G Elite Esports Academy, the world's first fully-integrated academic esports program. Gen.G's teams, content creators and corporate staff work out of their offices in Los Angeles, Seoul and Shanghai. More information about Gen.G esports and its teams can be found at this link.

*About Nimble Neuron*

Founded in 2013, Nimble Neuron, mostly known for its PC Game Eternal Return, is the studio behind games such as Black Survival, Nano Legends, and Hunters League.

Nimble Neuron is made of passionate game players who have a common goal of creating high quality games for the enjoyment of players all across the globe.

*Media Details*
Website URL: https://geng.gg/
Company Name: Gen G
Email address: GenG@DKCnews.com
Country: USA

*SOURCE: Gen G.*
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