U.K. Shoppers Turn to Mobile Apps for Rewards and Personalised Offers to Navigate the Cost-of-Living Crisis

LONDON--(BUSINESS WIRE)-- #MobileApp--Mobile app experience company Airship has released findings from a global survey that highlight the impact of the cost-of-living crisis on Britain’s consumer shopping behaviours. Faced with soaring inflation, which reached 10.4% in February, 80% of consumers in the U.K. now regularly use their smartphones to access stored loyalty cards and coupons while shopping in physical stores, compared to 79% for the U.S., 73% for France and 72% for Germany. The “Enhancing Shopper