bspr Inc. and BHQ Corp. to Release First Smartphone App "Braincure" Beta Version Encompassing BHQ Actions for Brain Health, in the United States in September

TOKYO--(BUSINESS WIRE)--bspr Inc. (Shibuya-ku, Tokyo, CEO: Yosuke Toyama), in collaboration with BHQ Corp. (Saitama City, Saitama Prefecture, CEO: Masahito Kawamori), is pleased to announce the release of the beta version of the smartphone app "Braincure" that utilizes the internationally standardized brain health index BHQ (Brain Healthcare Quotient)* and encompasses "18 Guidelines for Your Brain Health" (BHQ Actions)**, in California, USA from September 2023. “Braincure” - empowering behavior