StackAdapt and OpenX Partner to Enable Political Advertisers to Reach Target Audiences Programmatically

PASADENA, Calif., & TORONTO--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and StackAdapt, a leading multi-channel advertising platform, today announced a partnership to help enable political advertisers to reach their target audiences programmatically across CTV, mobile, web and display. In the US, $8.9 billion was spent on political advertising during the 2022 midterm elections. AdImpact estimates that the 2024 political cycle will se