Sprecher Brewing Acquires Juvee, Adding Energy Category to its Roster of Craft Beverages

GLENDALE, Wis.--(BUSINESS WIRE)--Sprecher Brewing Company CEO Sharad Chadha announced today its expansion into the energy drink category with the purchase of Juvee from global gaming and lifestyle brand, 100 Thieves. Short for rejuvenation, the brand was launched in 2022 by 100 Thieves CEO Matthew “Nadeshot” Haag and co-founder Sam Keene, after being expertly formulated to boost energy, elevate mood, increase focus and improve overall well-being. Over the past year, Juvee has grown revenues by