Dirk Herdes, Former Nielsen SVP, Joins Crisp as General Manager and SVP Sales to Lead Northwest Arkansas Operations and Retail Strategy

BENTONVILLE, Ark.--(BUSINESS WIRE)--Crisp, the open data retail platform, announced today the appointment of Dirk Herdes as SVP Sales and General Manager of its operations in Bentonville, Arkansas. This strategic hire underscores Crisp’s commitment to the rapidly growing Northwest Arkansas region, which is home to Walmart and its thousands of suppliers. Crisp aims to drive additional growth in this area, which is central to the retail and CPG industries. The appointment of Herdes marks a signif