Growth B&M Unveils Strategic Expansion Services for Chinese Brands Going Global
*NEW YORK, NY / ACCESSWIRE / April 16, 2024 /* In the move to bridge Chinese brands with the global market, Growth B&M, a forward-thinking advertising company, is now offering comprehensive overseas marketing and advertising services. Targeted at brands based in mainland China aiming to expand their horizons beyond domestic borders, Growth B&M specializes in crafting bespoke strategies that resonate with international audiences, particularly in the United States.
Jaini Luo, Marketing Leader of Growth B&M and who holds a Bachelor's degree from Shanghai Normal University, followed by a Master's degree in Marketing from Pace University and another Master's degree in Project Management from New York University, Growth B&M brings to the table a wealth of experience and a deep understanding of the global advertising landscape. Luo's impressive career includes stints at renowned global advertising firms such as Ogilvy and Ruder Finn, equipping her with the insights and expertise necessary to navigate the complex world of international marketing.
At the heart of Growth B&M's philosophy lies a unique five-step process centered around demand, altruism, virality, pricing, and distribution channels. This approach is designed to identify and leverage the core strengths of products and align them with the nuances of overseas markets. The result is a tailored brand positioning and strategic plan that propels Chinese brands onto the global stage with confidence and clarity.
Under Luo's leadership, the Growth B&M team has demonstrated exceptional insight and empathy, achieving remarkable success in viral marketing campaigns. Notably, during the pandemic, the team skillfully utilized culture and public welfare to forge emotional connections, leading to significant breakthroughs for clients such as the beauty brand under Fosun Group. Their campaign "I love my culture" not only went viral online but also provided much-needed support and inspiration to the Asian community abroad, underscoring the power of thoughtful and culturally resonant marketing.
Luo reflects on her journey, stating, "During the startup period, I often engaged in reflection and analysis to pinpoint problems, identify what resonates with our clients, and distinguish what may not be suitable for them or the market. This iterative process has honed our ability to rapidly devise effective strategies and solutions."
The globalization of Chinese brands is no longer a question of if but how. Growth B&M is poised to answer this call, offering a lifeline to brands seeking to navigate the complex and rewarding path of international expansion. By overcoming cultural, value, and behavioral differences, Growth B&M aims to establish memorable, trusted, and emotionally connected brands that thrive in the global marketplace.
Furthermore, Luo was listed on "2023 Forbes China Globalization Innovatiors TOP 30" and won "Global Recognition Awards 2024" in "Who's Who in America Global Recognition Awards".
Website: https://www.thegrowthbm.com/
Email: info@thegrowthbm.com
*SOURCE:* Growth B&M
View the original press release on accesswire.com