Amazon reportedly delays Prime Day until September as it works to restore normal shipping
Thursday, 21 May 2020 Illustration by Alex Castro / The Verge
Amazon may delay its Prime Day promotional event until September as it tries to regain its footing amid a surge in demand caused by the coronavirus pandemic, The Wall Street Journal reported. Usually held over the summer, Prime Day has become a cash cow for Amazon; the 2019 event brought in an estimated $7 billion.
But like many online retailers, Amazon has had challenges keeping up with customer demand for home delivery during the pandemic. In March, the company said it would “temporarily prioritize” shipments of essential items like medical supplies and household products to help keep up with orders.
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