A new study suggests audiences would be willing to pay $14 to watch a new superhero movie at home, but premium rentals are still a tough sell for blockbusters

Business Insider

09 Jul 2020 0 shares 1 views

A new study suggests audiences would be willing to pay $14 to watch a new superhero movie at home, but premium rentals are still a tough sell for blockbusters

Business Insider

Published 09 Jul 2020

· If theaters remain closed for the foreseeable future, movie studios will face an unprecedented choice: resort to premium video-on-demand services for blockbuster titles or wait for theaters to reopen.
· A new study by TV tracking app TV Time, which surveyed 6,891 users, suggests that audiences would be willing to pay more...

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A new study suggests audiences would be willing to pay $14 to watch a new superhero movie at home, but premium rentals are still a tough sell for blockbusters

A new study suggests audiences would be willing to pay $14 to watch a new superhero movie at home, but premium rentals are still a tough sell for blockbusters

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Related news coverage

Netflix's 'The Old Guard' writer explains the challenges of turning his comic into a movie and his 'in case of sequel, break glass' ending

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