A VC at a firm that invested in Uber and Snap explains why highlighting your customers is the key to getting his attention with a cold email pitch

Business Insider

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· The best way to catch a VC's attention with a cold email is to demonstrate that reputable companies are interested in your product, according to Aaron Jacobson, a partner at New Enterprise Associates.
· "Get customers to buy into your solution before you even build anything," Jacobson told Business Insider.
· Jacobson said...

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