YouTube starts rolling out its TikTok competitor, YouTube Shorts
Monday, 14 September 2020 ()
Just like Instagram did with Reels, YouTube is rolling out a new short-form video creator called YouTube Shorts that the company hopes will take some attention away from TikTok.
Reports of YouTube’s short-form video creator tool came out several months ago, but now the company is launching an early beta beginning in India. Similar to TikTok, Shorts will let people make 15-second videos which can be set to music. Music is available via an “in-product music picker feature,” a YouTube spokesperson told The Verge. The picker “currently has 100,000s of tracks, and we’re working with music artists, labels and publishers to make more of their content available to continue expanding our catalog.”
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