Spotify surges past 300M users after successful Russia launch
Illustration by Alex Castro / The Verge
Spotify now has 320 million monthly active users and 144 million paid subscribers, an increase of 29 and 27 percent respectively year-over-year, the company announced in its latest earnings release. User growth was driven by marketing campaigns in India, as well as the service’s launch in Russia and 12 surrounding markets. The company called Russia its “most successful new market launch to date.”
The service’s user and subscriber growth puts it comfortably ahead of rivals services from Amazon and Apple. As of January this year, Amazon Music said it had 55 million customers, of which “nearly all” were paying subscribers, according to the Financial Times. Meanwhile, Apple reported last year that it had 60 million paying subscribers, and...
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