Apple says app tracking transparency policies will be applied globally, following reports that Chinese ad networks are trying to skirt the rules
In a statement, Apple said that its upcoming App Tracking Transparency rules will be applied to all developers equally, worldwide.
This follows reports that the state-backed Chinese Advertising Association had developed workarounds and was encouraging adoption of ‘CAID’ identifiers as an alternative, if the user opts out of allowing IDFA collection.
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