'Pre-bunking' shows promise in fight against misinformation

Soon after the Russian invasion, the hoaxes began. Ukrainian refugees were taking jobs, committing crimes and abusing handouts. The misinformation spread rapidly online throughout Eastern Europe, sometimes pushed by Moscow in an effort to destabilize its neighbors.

It's the kind of swift spread of falsehood that has been blamed in manycountries for increased polarization and an erosion of trust in democratic institutions, journalism and science.

But countering or stopping misinformation has proven elusive.

New findings from university researchers and Google, however, reveal that one of the most promising responses to misinformation may also be one of the simplest.

In a paper published Wednesday in the journal Science Advances, the researchers detail how short online videos that teach basic critical thinking skills can make people better able to resist misinformation.

The researchers created a series of videos similar to a public service announcement that focused on specific misinformation techniques — characteristics seen in many common false claims that include emotionally charged language, personal attacks or false comparisons between two unrelated items.

Researchers then gave people a series of claims and found that those who watched the videos were significantly better at distinguishing false information from accurate information.

It's an approach called “pre-bunking” and it builds on years of research into an idea known as inoculation theory that suggests exposing people to how misinformation works, using harmless, fictional examples, can boost their defenses to false claims.

With the findings in hand, Google plans to roll out a series of pre-bunking videos soon in Eastern Europe focused on scapegoating, which can be seen in much of the misinformation about...