Embracing Nonlinearity: The Future Of India’s Entertainment Industry – Analysis

By Akshat Agarwal, Shekhar Kapoor, Vani Tripathi Tikoo and Vivan Sharan*

Historically, storytelling traditions in India have relied on oral narrations. Be it epics like the Ramayana and the Mahabharata or family histories, these were always narrated by elders, with vivid descriptions that would fire young imaginations....