‘Big Brother’: Being ‘Intelligent,’ ‘Upmarket’ Key to Revival’s Success, Says ITV Content Chief

‘Big Brother’: Being ‘Intelligent,’ ‘Upmarket’ Key to Revival’s Success, Says ITV Content Chief

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Kevin Lygo, managing director, media and entertainment at ITV, has revealed what he thinks are the key ingredients to the success of the upcoming revival of “Big Brother” on the U.K. commercial broadcaster this fall. The British version of the iconic reality TV series is set to return to screens…

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