Mars CEO Aims to Double Sales by Investing in Pets

Mars CEO Aims to Double Sales by Investing in Pets

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In a bid to double its sales, candymaker Mars is upping its focus on pets. The maker of brands such as Snickers and M&Ms now derives 20% of its revenue from its pet care business, the Financial Times (FT) reported Thursday (March 23) in a profile of new CEO Poul Weihrauch. Now, he’s projecting…

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