TikTok to Pitch Ad Buyers at IAB Newfronts Amid Scrutiny
In 2022, the last in-person event of the IAB Newfronts was Twitter, a sort of last hurrah for advertisers on the platform before it was sold to Elon Musk. In 2023, the newfronts will end with another evening presentation from a platform with a decidedly uncertain future: TikTok. The advertising…
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