March Madness TV Commercials Post Dramatically Higher Online Engagement
Although NCAA's Men's Basketball TV viewing took a hit in Nielsen-measured viewership headed into the Final Four this weekend, national TV advertisers have earned benefits from strong engagement data, according to EDO Ad EnGage, which scored results 53% higher vs. average prime-time results.
#ncaa #menbasketballtv #nielsen #nationaltv #edoadengage