How those ubiquitous 20%-off coupons backfired on Bed Bath & Beyond
By Nathaniel Meyersohn | CNN For decades, blue and white paper coupons defined Bed Bath & Beyond’s brand, popping up everywhere from the movie “Old School” to notorious mobster Whitey Bulger’s junk drawer. But the iconic 20%-off coupons, which became known as Big Blue, ultimately contributed to…
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