Opinion: News firms are too obsessed with wooing the young – DW

Opinion: News firms are too obsessed with wooing the young – DW

Upworthy

Published

Digital news brands are failing, prompting questions about the media's obsession with young audiences. For revenue and loyalty, chase the middle-aged, says Kate Ferguson. It's only May but it is not too early to announce this a dire year for digital news brands. In January, Vox Media announced it…

#kateferguson #digitalnewsbrands #voxmedia #pulitzerprize #russian #venture #reutersinstitute #digitalnewsreport #buzzfeednews #facebooktoinstagram

Full Article