How ‘Hocus Pocus 2’ Became a Streaming Hit After Original Bombed at the Box Office

Nearly four decades ago, in 1984, David Kirschner arrived early for a meeting with then-Disney executive Jeffrey Katzenberg carrying a broomstick, a mop and a hollowed-out Electrolux vacuum. He called ahead to request access to the conference room a half hour before the pitch meeting began to hang…

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