Apple's Premium iPhones To See Price Hike in Select Markets, Says Gurman: How Cupertino Attracts Users To Pricier Models Amid Tough Economic Environment

Apple's Premium iPhones To See Price Hike in Select Markets, Says Gurman: How Cupertino Attracts Users To Pricier Models Amid Tough Economic Environment

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Ahead of Apple, Inc.’s AAPL iPhone 15 launch event, Bloomberg’s Mark Gurman delved into a strategy that the company has implemented with much success. Apple’s Strategy Shift: Apple will look to boost iPhone revenue by going upscale, said Gurman in his weekly Power-On newsletter. This is a…

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