IPG launches identity resolution cloud application as the industry prepares for a cookieless world
this week launched an identity resolution cloud application aimed at integrating brands’ cloud ecosystems, as agencies strive to unify consumer data points and identities. Built by Acxiom, which IPG purchased in 2018, Real ID will help connect consumer data to create holistic customer profiles. It…
#ipg #eugenebecker #acxiom #yahoo #pii #tinaallan #fcb #tashaday #exverusmedia #nielsenone