The Olympics looks to connect with new viewers through football, breaking

The Olympics looks to connect with new viewers through football, breaking

Upworthy

Published

Executives, advertisers, TV networks and sports leagues worldwide are constantly striving to keep the attention of a sports audience that's becoming more focused on social media viral highlights than watching full hours-long games. Those changing viewing habits have meant lower TV ratings for many…

#olympics #nbcpeacock #olympic #tokyo2020games #lagames #iocsports #kitmcconnell #ioc #olympicgames #losangelesolympics

Full Article