Why designer Eileen Fisher set an unachievable sustainability goal

Why designer Eileen Fisher set an unachievable sustainability goal

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Eileen Fisher said a goal of becoming a 100% sustainable company helped remake the brand. Guerin Blask/Courtesy Eileen Fisher; BI Eileen Fisher and her team set a goal of making their company 100% sustainable. Fisher said that while that's not attainable, it's essential to try. The company still…

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