With $7 million price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how
There has always seemingly been two Super Bowls for brands to participate in: The game day broadcast with standard (and expensive) 30-second ads, or so-called hacking everything happening around that broadcast, from second screens to experiential events, to build buzz around the Big Game. With a…
#superbowls #biggame #superbowl #danone #oikos #silk #insidedanones #broadway #leslielee #vistarmedia