Pixalate's Q1 2024 Global Ad Fraud (IVT) Benchmarks for Mobile Apps: $1.4 Billion Spent on Ad Fraud & Invalid Traffic (IVT) Across Apps in the Google and Apple App Stores; IVT Rises 15% YoY
GlobeNewswire
Research into Q1 2024 global invalid traffic (IVT, including ad fraud) in open programmatic mobile in-app advertising reveals an..