It was a two second putt that captured the attention of millions of people around the world.
????(VO - getty 3)??And the decision to stick by one of it’s stars, earned Nike a ton of money.
????(VO - getty 1)??Tiger Woods, 11 years between major championships, won the Masters to earn him his 5th green jacket and 15th major.
????(VO - VB 1)??But that one single putt that sealed the deal for Tiger was apparently worth about $22.5 million to Nike.
????(VO - getty 3)??The company’s logos were peppered all over Woods during the putt and the estimated advertising revenue, according to Apex Marketing, was $22,540,000.
????(VO - tiger Nike ad) - Courtesy: Nike??The company released an ad after the victory highlighting Woods’ career and his now 15 major titles.
????(NAT POP - 0:02) - Courtesy: Nike ????(VO - getty 2)??Woods signed a reported $200 million contract with Nike in 2013.