Tesla CEO Elon Musk announced last week that a new factory is planned for Germany, in the Berlin area.
This is a bad idea.
The European auto industry already has too many factories for the region's level of demand.
The European auto market also isn't growing.
A shift to electric vehicles could happen, but it would be far more sensible for Tesla to take over an existing plant or hire a manufacturer to build its cars.
Musk's addiction to storytelling is driving this decision.
