LL Cool J rose to fame as a hip hop star has since became an actor,philanthropist and now the founder and CEO of Rock The Bells a multimediaplatform to celebrate the legacy of those who created hip hop.
Speaking onlineduring an Advertising Week interview, Cool J said the fame system left manyartists, like himself, feeling marginalised from the community they created,despite building such a legacy.
He now plans with a multimedia platform tocreate an authentic hub celebrating black hip hop culture.