Family Hold Back: Close To Half Of Americans To Cut Back On Black Friday Splurging

A new survey reveals nearly 2 in 5 Americans, or 37%, plan on cutting their Black Friday shopping budget this year.

According to Business Insider, that's bound to hit major retailers--even Target, who has shifted its Black Friday sales exclusively to its online platform.

Business Insider reports just 28% of those surveyed said they will shop the same as they did last year.