What is search intent?
Understanding user intent is a crucial factor in search engine optimization.
SEO is about more than just keyword stuffing - it's about providing content that answers the questions users are asking in their searches.
This episode outlines four tips for optimizing for search intent: know your target audience and their needs, use keywords that accurately reflect your content, create valuable and easy-to-read content, and ensure your site is easy to navigate.
Following these tips will lead to a better user experiences, effective content marketing, higher search rankings, and ultimately more conversions for your business.
Starting with the right search intent definition, tailor your content to that user intent rather than just chasing high rankings, as this strategy builds connections with potential customers and provides real value.